In developing the corporate design for the PM² Group, careful consideration was given to selecting colors and crafting brand guidelines that accurately reflect the identity, narrative, and objectives the organization aims to convey.
Corporate Design Vision for the PM² Group
The PM² Group’s corporate design mission is to encapsulate and project the values and objectives emblematic of the brand.
Introducing the PM² Group
The PM² Group is a not-for-profit membership organization dedicated to promoting the PM² project management methodology. Our membership encompasses project management consultancies and training organizations, PM² user organizations, and includes the examination and certification institute responsible for the public PM² group certification program.
PM² Group’s Mission
Our primary aim is to champion the implementation of the PM² project management methodology across public and private sector projects, as envisioned by the Center of Excellence in PM² of the European Commission. To achieve this, the PM² Group focuses on three main activities:
- 1. Overseeing a public certification and trainer accreditation program aligned with EU Commission guidelines.
- 2. Encouraging PM² adoption within European public and private entities.
- 3. Providing individuals with access to PM² learning resources and certification opportunities to enhance their employability.
In line with the PM² Group’s objectives, we aspire to represent stability, engender trust and equality, and advocate for a unified project management practice that benefits corporations and European citizens alike. We also seek to be associated with the European Commission, while maintaining a clear distinction from European institutional entities.
About PM² and the CoEPM²
The Centre of Excellence in PM² (CoEPM²) endorses PM² methodologies, including PM²-Agile, PM²-Programme Management, and PM²-Portfolio Management, offering the European Commission and EU Institutions comprehensive project management frameworks, support, and consulting services. The CoEPM² plays a crucial role in facilitating PM²’s internal implementation, coordinating an inter-institutional Project Support Network (PSN), and promoting PM² across Member States.
Designing PM² Group’s Corporate Identity
Tasked with this significant responsibility, Bella Design Studio, under the guidance of designer Isabella De Felip, approached the corporate design with a blend of seriousness, stability, and officialdom. The challenge was to create a logo that, while incorporating multiple colors, remained uncluttered and embodied the essence of PM² without directly mirroring the European Commission.
Bella Design Studio embraced the circle of stars as a central motif for the graphic design, symbolizing unity, collaboration, and equality. This motif, paired with the diverse colors from the PM² logo, signifies inclusion—a core European value. A similar font type to that of the PM² Group was chosen to foster an association with the PM² methodology.
For supporting colors, European blue was selected to convey calmness, governance, and control. Light blue, reflecting the PM² palette, complements this, further broadcasting the organization’s core values. Grey was chosen as a tertiary color to express seriousness and control, blending seamlessly with the other hues to prevent a cluttered appearance.
A distinctive graphic icon developed was a vertical flag with the circle,
reminiscent of the European Commission’s emblem but distinctly unique with its star circle, reinforcing the official yet independent stance of the PM² Group.
This strategic approach to graphic design and corporate identity by Bella Design Studio has created a cohesive and impactful brand representation for the PM² Group, aligning with its aspirations and values while ensuring distinction from European institutional bodies.